SME100 CEO Academy: Module 4 - Digital Marketing

Course Synopsis

This workshop is custom designed for Management level and Managers who wish to understand digital business transformation, create digital marketing funnels within organization functions to get more leads and expand client base.

The workshop will allow you to understand how to leverage on Digital Marketing to get results fast on the Internet.

Today your business success is largely dependent on your online presence. In fact, 86% of consumers will use the information they find online to help them decide what to purchase and who to purchase it from.

Business owners are left without practical answers to questions such as:
- How can our customers find us online?
- Does our website encourage visitors to contact us?
- What social media platforms should we be using?
- How do we attract new customers?

Outcomes

• Guide the participant to consult their client on how the traditional business can harness the power of digital marketing.

• Guide the participant to consult their client on how to grow and expand the business rapidly in the digital world.

• Guide the participant to have a better understanding on the overall Digital Customer Journey.

• Guide the participant to share the latest trend and digital marketing tools in the market to their clients.

• Get many ideas on how to promote a local business through digital channels.

• Develop your online brand by creating and promoting relevant content.

• Build solid relationships online, ensuring client satisfaction and repeat business.

• Adapt the tone, style and type of your content based on your target audience.

• Optimize territory and pipeline analysis and define growth strategies.

• Maximize the impact of your digital selling with the use of digital tools and social media platforms.

• Understand how to lead the implementation of a digital sales strategy in your organization.

• Acquire more qualified prospects.

• Increase your conversion rate.